i am a Copywriter, a wordsmith, a storyteller.
(that’s a person who writes WORDS real good)
I am an experienced creative who can help you tell your stories in a strategic, dynamic and interesting way. My experience comes from working with everybody from local not-for-profit organisations to some of the biggest corporates on the planet.
I am the kind of person who speaks to strangers in elevators and makes friends at bus stops – which aren’t professional qualifications but make life a bit more interesting.
With over 25 years working in writing, communications, marketing, and social media, and combined with side hustles as a blogger, podcaster, public speaker and social activist, I bring a unique perspective to every project.
What kind of things can I write for you?
While I don’t have a favourite child – I do have favourite words. Discombobulate. Cumquat. Kintsugi. I like the way they sound when you say them out loud. And it is fair to say that if you have an unholy attachment to the words moist, pivot or slacks we are probably not going to be a good fit.
That said, I believe in the power of storytelling to bridge divides, foster empathy, and build a more just and equitable world. I am an advocate for equity, representation, and belonging at all times. To this end, all my writing is about creating connection and I bring that energy to my writing whether I am writing newsletters for a bank, or blogs for an NFP.
Agility is a core skill for a copywriter such as myself. Which is why for one project I can immerse myself in the world of sustainable funeral options and then move seamlessly across to writing copy for a new bar. If you want it interesting, educational, informative or straight up hilarious, my writing will reflect your brand perfectly.
Newsletters
Newsletters are a powerful connection medium… when they are engaging, interesting and eagerly anticipated.
Articles
Share your perspective and opinions, contribute to industry conversations and build credibility. What’s not to love about an article?
Blogs
Great blogs educate, inform and entertain. They humanise expertise and experiences like no other short form content.
Website copy
Great website copy should be jargon free and customer-focused, blending customer needs and driving desired actions.
Marketing Communications
Strategic, impactful, and irresistibly persuasive messaging is key to successful marketing communications.
Love Letters
Nobody has ever asked me to write love letters on their behalf yet but I’m absolutely up for it.
your content should always feel personal,
because it is going to be read by a person.
real Testimonials by people that liked working with me
Sometimes I write just for me
What can I do?
An argument breaks out in the neighbourhood. Ugly words are screamed into the air. The street. A child screams, sobbing for their parents to “Stop. Mummy and Daddy, please STOP.” It stops. For now. 18 people stabbed in a shopping centre. Social media explodes...
1620 days later
Chrissy. Sharon. Greg. Carly. Marina. Angie. Melissa. Priya. Me. Julie RIP. Different folks. Different strokes. Mostly clots. A bleed or two. Takayasu’s Arteritis. Pregnancy. Blood pressure. Atrial Fibrillation. No fucking idea. Sorry ‘cryptogenic’. For some:...
It is what it is
It is what it is. It is the crushing feeling of despair, and overwhelming loneliness you feel during pandemic lockdowns when you can’t imagine living again without fear. It is what it is. It is the visceral grief you feel when you realise that you will never be a...