It is what we do that matters. Not what we call ourselves.

Which is really good news for somebody like me who sometimes finds it hard to cram all that I do into one job title.

I have over 25 years of experience in writing, marketing, communications, mentoring, and social media, and I am still trying to work out what I will do when I grow up.

I am an irreverent and outspoken individual with strong opinions, an empathetic nature and a dry sense of humour. I am powerful communicator, an unapologetic connector and have a proven track record in delivering value to the people and organisations I work with.

My experience comes from working with everybody from local not-for-profit organisations to some of the biggest corporates on the planet.  I am the kind of person who speaks to strangers in elevators and makes friends at bus stops which aren’t professional qualifications but make life a bit more interesting.

I’m a mother to the two greatest humans on the planet and am married to Nick, who I very much adore even after lockdown. I have the good fortune to be supported in so many different ways by a beautiful and bonkers array of friends and family for whom I am endlessly thankful.

I like crispy bacon too much to ever be a vegetarian.

I’m a young stroke survivor. #bitchhadabrainbleed

I exercise best when I am raising money for something. Actually that’s pretty much the only time I exercise.

One time Nick and I won Pointless Australia. Which means I got to meet Mark Humphries ‘for reals’.

I genuinely like people.

I love wordsmiths, quirky thinking, equality, chutzpah & kindness. I ‘apparently’ talk too much.

I am actively opposed to apathy.

I am an advocate for social good initiatives including but not limited to support of refugees, asylum seekers, equality for sexually and gender diverse people, and constitutional recognition for the First Australians. Basically – human rights.

I am big on proactive modelling around online safety and promoting an online culture that is positive and supportive. I believe in the fundamental goodness of people and doing what we can to make the world a better place.  I try and live by the hashtag #dontbeadick.  Sometimes I get it wrong.

Take care

Al x