Content is at the heart of all marketing and communication efforts. It is what creates the connection between you and your target audience. To be frank, without good content, you’re unlikely to have any audience at all.
Content takes many forms – it’s the meme you shared with your friends, it’s that daily blog, it’s social media posts, it’s the words on your web page, it’s video, images, inforgraphics, white papers, blog posts, newsletters… the list goes on.
Content needs to be creative, engaging, education, informational and it generally needs to be finished yesterday.
But it also needs to be strategic and meaningful. It needs to help your business succeed. So it needs to be researched and original. It needs to add value, connect with your audience, build rapport. It needs be on brand, in the right tone of voice and it needs most of all to be consistent.
I create content every day so when it comes to your requirements I can do the work for you, or I can teach you how to do the work yourself. I really enjoy both- so how I support you is entirely your choice.
I have over 25 years working in communications, marketing, social media, and training. I am also a writer, podcaster, public speaker and social activist. I’ve worked with hundreds of individuals and businesses which gives me a plethora of genuine experience of things that work and things that don’t.
I like to work with big hearted businesses, brands and individuals.
I love working with with bold thinkers, disruptive innovators and people who make the world a better place just by being in it. I also like working with people that pay their invoices, which I see as proof that creatives can be practical too.
I am an advocate for social good initiatives including but not limited to support of refugees, asylum seekers, equality for sexually and gender diverse people, and constitutional recognition for the First Australians. Basically – human rights.
Alison Hallworth is the consummate professional. She has guided me through the maze of social media, to create a strategic plan that is – quite simply – brilliant. Alison is excellent at explaining the nuances of new media in layperson’s terms. I cannot recommend her more highly.